Women in Media June 2006 : Primary data Audience Feedback
Feedback forms were distributed and collected from participants to determine the effectiveness of the widening participation event satisfaction level on all aspects of the event experience.

	Conclusions of the Primary data Collected Effective use of time – too long or too short 81% thought that was an effective use of their time. Usefulness of content 72% thought that content was useful of the delegates thought that this was good or very good. Quality of materials & information 100% of the delegates thought that this very good or good. Were questions answered well? 74% thought this was very good or good Style of delivery 86% thought this was good or very good The event as a whole. 87% thought this was good or very good

From the data one could identify that delegates were made aware of the range of careers in the media for women and would consider taking a media course at hackney community college. This information shows that it can be useful to obtain data like this to plan Widening Participation events to encourage under represented groups on to the Digital Media Courses.

Feedback from HCC Students and Staff (SWOT Analysis Chart)

Strengths	Weaknesses
Wide range of speakers Standard of presentations Themes of presentations Enthusiastic genuine presentations Commercial aspect of presentations. Sky TV was particularly clear without jargon and computer speak. Integration of informal questions in the lunch hour. Personal one to one careers advice. Excellent team work with management, marketing team, media staff and media students. Well-organised project management. Well-organised technical preproduction and production. Innovative collaborative recruitment project with local schools and industry. Industry sponsorship and endorsement through logo use and gift donation. Good value for money. Good Philosophy and values	The timings of some presentations went over time. Question time was left out due to the over timings of the presentations. Lacks of drawing conclusions from the presentations due to the over run Two of the presenters were late. Abu was a man. One of the audience questions was not appropriate. Timescale for planning was too short. Time of year was not effective for year 11s. Schools dropped out at the last minute. Media Department show reel was not finished in time. Women in Media Animation not finished in time. Media Roles handout not finished in time. Advice and guidance need to be more prominent.
Opportunities	Threats
Could spread the event out over a whole day. Could spread the event out over a whole year to allow for monthly mini events. Development of partnerships with schools and industry. Increase awareness of careers and aspiration for the learners.	Abu was a man. One of the audience questions was not appropriate.

Secondary Data – Increased Female Participation

Conclusion

One year on, we are able to assess the impact the project has had over the intervening period. In terms of measurable outcomes, Digital Media has perhaps been the most spectacular success. In 2003 / 04, first year of the BTEC Multimedia Course it had 0% female students. By this current year, this figure has increased to around 22.20%. In fact, retention rates for male and female learners on this pathway are now very similar. Also female participation in the other courses at levels 2 and 3 have also increased.

College marketing have used the event as a recruitment tool on the college brochure and website. They have called it an annual event and have included positive evalutions from the delegates.

It is clear then that much can be done to help widen adult participation and promote social inclusion. 

“Women in Media Event was excellent this has given me a really clear direction of way I want to be heading.”